Using Website Images for Traffic and Competitive Advantage

A little known website traffic generating technique is to use properly tagged images that are representative of your product or service.

use Images for Website Traffic by CLOSUP AgencyThe reason this works is essentially twofold:

#1 - Google has a image searchbot by which it indexes the images on the web with links back to where those images appeared.

#2 - Increasingly people will use images as the basis of their search, such as are available on Google and Bong/Yahoo

This means that by doing very little other than properly optimizing the images on your website for search, you can easily get a leg up on your competition!

Image Search as the Next Search Frontier

What is happening now in the US is that both Google and Bing are using variations of images in their search results , as a means of getting web visitors to their desired search result quicker and easier. In this sense, it is much quicker to take a look at an image and make an decision as to whether that image fits a search criteria, than it is to read a sentence or two in a text based search result.

Additionally, Google is experimenting with breaking out “Images for google search results” in the bottom and top thirds of search results.

The spoils will go to first movers in image search!

So where desktop, and then mobile, were search frontiers by which you could easily have gained a foothold as a first mover, now so with images. Few if any websites have their images described and optimized in a manner that’s SEO or search engine friendly, Hence, in a small pond if you get the image formula right, your website can get more traffic than your competition - simple enough equation.

So how do I include images into search results?

To add an image to Google and Bing’s search results, the first step make sure that the url for the image is descriptive with traffic keywords related to your products and services. For example, the image file name 123.jpg mean nothing, but if it was restyled to “finger-jointed-planed-specialty-woods.jpg” such clearly would mean something to someone searching using the keywords “finger joined woods”, “planed specialty woods”, etc. The second step is to make sure that the image’s “Alt text” is completed. You can’t directly see “alt text” but it can either be coded in or added through content management systems such as Wordpress or Joomla. Basically, the “alt text” is “alternative information” to be used by individuals that have chosen to not have images display or for some reason are unable to see images in their browser. That being said, the search engine actively used “alt text” to index an image according to the keywords used therein. Finally, the image title should be completed as providing additional information beyond the “alt text” and should be short, relevant and concise. In certain browsers the image title will popup when you hover over it.

So go out on a limb and explore the next frontier of search. May the “Force Be With You ...” or if you need some help, speak to us at CLOSEUP Agency to see how image indexing can generate traffic and an online competitive advantage.