Taking a page from Facebook, Fans are more likely to engage with “events” and “winning” than with “contests” and “promotions” according to social ad-management software provider Buddy Media, BUT and it’s a very big BUT, it all depends on the medium of choice. For instance, 7-Eleven continues to strengthen its position in mobile marketing by a new mobile promotion that not only drives consumers to its locations but also incorporates rewards and sweepstakes.
CLOSEUP Agency can build Digital Promotion campaigns to Increase Your Business in Cambridge, Brantford, Guelph, Kitchener, Waterloo, London, Woodstock, Windsor, Hamilton and Niagara areas.
So Digital Promotions Can Rock, but Depend Upon the Medium and the Market
Mobile marketing promotions are particularly suited to the consumer that’s on the go, and can as 7-Eleven has seen, change that destination to your business for mobile consumers. This means that digital promotions must be tailored not only for the type of consumer sought to be attracted, but the medium through which that promotion is to be delivered. Timing is also so very important in Digital Promotion since the offers can be delivered in almost realtime, and can therefore be timed for delivering a Call to Action on a specific day and even time of day that is most relevant to the target consumer. For instance, a mobile coupon for a restaurant can be set for delivery by SMS or email in the morning for redemption that day’s lunchtime.
Examples of digital promotions that can build business include:
- Mobile Coupons
- Emailed Coupons
- Special Event Invitations
- Traditional contests with digital entry by mobile phone, email and website
- Text to Win
- Text to Vote
- Social Media Giveaways
You Should Have a Digital Roadmap for Your Online Promotion
A digital promotions marketing strategy is therefore a multichannel marketing solution that can include email, mobile, social media, banner ads and more. A digital promotions roadmap is therefore of crucial importance to your digital marketing strategy – you have to understand what your consumers are about, what incentivizes them, tactics to execute and the promotion tools to do it better. The particular promotions mix chosen depends on the target consumer and the business’ objectives, all with the help of CLOSEUP Agency.