Optimization for the mobile web does not mean that a website can simply be seen on a mobile device such as a smartphone or tablet, rather that the user experience is configured specifically for mobile devices. This means that your website content can be viewed easily without enlargement, side to side scrolling and that the images and videos are mobile device compatible, so that the mobile user experience is easy, clear and engaging, thus avoiding early departure for a competitor’s mobile website.
CLOSEUP Agency can build Mobile Friendly optimized websites to Increase Your Business in Cambridge, Brantford, Guelph, Kitchener, Waterloo, London, Woodstock, Windsor, Hamilton and Niagara areas.
Smartphones are Now Outselling desktop PC’s so Your Website Must be Mobile
According to a Microsoft Mobile study already in 2011 more than 50% of all “local” searches were done from a mobile device. Just as important is where these searches were done – they found that 86% of mobile users were watching TV while using a mobile phone – the mobile device is convenient and consumer convenience ultimately is a game changer. A Google Mobile study (at http:/www.google.com/events/thinkmobile2011/presentations.html) similarly found that mobile searches quadrupled in 2011 and that for many items one in seven searches are now from mobile devices. In addition Google mobile statistics showed:
• 1 in 3 mobile searches are local.
• After looking up a local business on their smartphone, 61% of users called the business and 59% visited the business.
• 79% of smartphone users use their smartphones to help with shopping
• 71% of smartphone users that see TV, press or online ads, do a mobile search for more information.
• 79% of large online advertisers still do not have a mobile optimized site.
Current Opportunities for Businesses that go Mobile Friendly
The research shows that while the trend is toward mobile searches on the web, most businesses are behind the trend in not having mobile friendly optimized websites. This means that there is indeed opportunities for first mover businesses to capitalize on this new consumer trend by offering a better mobile experience than available from the competition. In addition, Google announced the existence of a special mobile bot or search indexer in early 2012, that is specifically looking for websites that are mobile optimized to include in its search rankings. By being mobile optimized your business can look toward more favourable treatment by the world’s largest search engine – a win-win for the business, consumers and search engines.
Going Mobile can be Easy by using Existing Website Content
It’s possible to simply repurpose your existing website content for optimal mobile consumption if the website is built on a CMS (content management system), else a separate mobile website may be required. In either case you want to make sure that the most important elements of your website including mobile capable data collection forms, coupons that are mobile capable and telephone numbers that can simply be clicked to call, in order that the consumer can take immediate action while on the go upon visiting your mobile website.