A tried and true means of getting the message out to media outlets and connections is through a Press Release, which also today doubles as web based content that can often by searched and indexed by the major Search Engines for a twofold benefit.
CLOSEUP Agency can craft a Press Release to Increase Your Business in Cambridge, Brantford, Guelph, Kitchener, Waterloo, London, Woodstock, Windsor, Hamilton and Niagara areas.
Press Releases now include Photo, Videos and Website information
A press release, news release, media release or video release is directed at members of the news media for the purpose of announcing something newsworthy. Usually they are emailed or submitted through a distribution system to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks – can be targeted on a regional, national or vertical basis - for maximum effect. Release distribution websites have changed the way press releases are submitted thereby making news distribution more affordable and offering a level playing field for smaller businesses. These distribution sites are a repository of press releases and also provide for the release to be searchable via major search engines.
Drafting PR to be Noticed with Widest Distribution
The aim of a press release is to attract favorable media attention and provide publicity for businesses, products, services or events related. The press release must therefore necessarily provide reporters with information containing sufficient basics required to develop a news story. Announcements are commonly the subject of a press release such as scheduled events, promotions, awards, new products or services, accomplishments, etc. In every instance the Press Release must be properly drafted so as to first get the media’s attention, and next to provide a sufficient story that the reporter will take it and run with it or make further enquiries as to how the story could be fleshed out.
As the internet has developed, press release writing styles have evolved. Today editors of many media outlets often lack the staff to convert traditional press release prose into more readable, print-ready copy. As a result Press Releases must therefore be written as finished articles which deliver more than just the bare facts. A stylish, journalistic format coupled with a provocative storyline containing notable quotes can help to ensure wider distribution.