Your SEO must be target market researched -too many times we've been brought in to a site that's been "Search Engine Optimized" only to find that the keywords utilized either have nothing to do with the site's target market, are uncompetitive or not current to what the world is really searching for – in order to be truly effective!
CLOSEUP Agency uses target market SEO to Increase Your Business in Cambridge, Brantford, Guelph, Kitchener, Waterloo, London, Woodstock, Windsor, Hamilton and Niagara areas.
Target Market SEO starts with a Research based Optimization Program
Sometimes you think that a search word or phrase is perfect for your business – but in order to make it work you have to consider first whether your consumers are actually using it in their searches, second the scope of the market in terms of how many searches are actually being done with that phrase, and finally the level of the competition for that phrase in terms of the number of search engine results. Only then can you determine a proper SEO keyword optimization strategy that will be effective. A summary of considerations in SEO keyword choices include the following -
- Research on keyword traffic specific to your target market
- Research on keyword competitiveness, in how hard is it to rank on the 1st page for that search term
- Research on what the competition is doing and just as importantly what it’s not doing that can show missed opportunities
- Research on appropriate keyword search channels, including Google, Bing & Yahoo, but also Facebook, YouTube, Twitter and LinkedIn that have their own internal search engines and optimizations
Research & Strategy – we use a range of tools to identify the best keyword strategy for your site. For instance, is your business seasonal or related to seasonal volume changes in keywords? Are certain products or services to be prioritized for traffic? Business considerations such as these underpin our recommendations for appropriate keyword strategies.
Strategic Validation & Competitor Analysis – Are your keywords targeting the right markets and demographics? What strategies are your competition using? Where could your site get the best return? These are the types of questions we can help you answer.
Design & Build Analysis – If you are designing, redesigning or redeveloping your website and are looking for confirmation of whether it will be SEO-friendly, we review template and accessibility analysis - key elements of the site architectures. As well CMS (Content Management Systems) can be suggested as search engine friendly alternatives for best-practice execution.
Content Optimization – So very important for ongoing SEO and keyword placement, we theme optimize your website content consistent with Google’s latest algorithm considerations and your target market keywords either as part of an SEO set-up or as an ongoing activity
Link Building – High quality white hat link building should be part of your keyword strategy to reinforce keyword relevancy. We identify the nature and types of links that will generate the best return for your site, both in terms of building traffic and increasing Page Rank.