Services

Increasing Online ROI through Website and Campaign Optimizations

  • Written by Tee Marek
  • Category: Services

Imagine a situation where people find your website, but decide not to stay. All the effort and money spent getting traffic to your site would be worthless. This is an all too common situation and is reflected typically in the website’s Bounce Rate, which is the percentage of visitors that leave within 30 seconds of arriving on a site. A high Bounce Rate usually means that your visitors are not finding what they are looking for and have decided to check out other sites instead.

Step 1 is to See What People are Doing on your Site

Campaign Website Page Testing Optimization by CLOSEUP AgencyThe way to optimize the experience and thereby increase engagement with your website is to track exactly what is being seen and clicked on in the landing pages visitors arrive at on your site. Armed with this information you are then able to enhance and coincidentally remove item on your pages that visitors are/are not interested in. Additionally, you will be able to determine what should be above the fold, being the area that is immediately seen on browsers upon site load, and that information that can be hidden partially or wholly below the fold.

Step 2 is to See What People Want to Do on your Site by Engage in Testing Different Pages

One of the best means of website optimization is the easy ability to run tests using different landing pages to see the effect of changes in content, layout, calls to action, etc. Often we are surprised by what page pulls best and it can differ according to the offer, time or year and demographic. None of this information would be as easily uncovered as with A/B Page type testing, as this is essentially a mini focus group giving feedback on your website experience.

Step 3 is to See What Motivates People to Come to Your Site

By using url tracking (often seen in a web address that contains “UTM?...”) with your online ad campaigns or through setting up specific landing pages for your print and other traditional media campaigns (by using a distinct landing page url such as site.com/offer1), the smart online marketer will be able to not only tell what campaigns are bringing in traffic to the site, but also determine the ROI of those ad campaigns. Given today’s ability to set up multiple online campaigns quickly, and for which you only have to pay for actual click-throughs to your website in PPC ads, there is no reason not to test multiple creative and calls to action to see which has the highest CTR (click through rate as having the highest relevancy to your target audience) and ultimately the highest conversions. Notably, you can go as far as segmenting your campaigns according to different audiences broken out by location, age, gender, interests, and more.

Step 4 is to Put it All Together

Once you have in place the 3 elements of on-site usage, page testing and campaign tracking, you are able to connect the dots by setting goals and goal paths in your analytics to show you exactly what campaigns, pages and potentially audience are best performing, including what combination of the foregoing results in the best usage of your website. This data is most valuable to being able to set marketing budgets for the highest ROI based upon the conversion metric you use, whether it’s website visits, forms completed, or goods or services purchased.

Let CLOSEUP Agency help you to find that sweet spot for your website through page and campaign optimizations.

Search Engine Optimization (SEO) that Drives Traffic, Leads and Sales

  • Written by Tee Marek
  • Category: Services
  • Hits: 3228

So what does Search Engine Optimization or SEO mean to you? Simply put, it's a process that improves the ranking of your website’s pages on search engines including Google, Yahoo/Bing, YouTube, Facebook, Houzz, and others (just thought it was Google?) so that your products and services can be found and found first, when it comes to searching the internet.

Read more

Engagement Tactics on Your Website, Why it Matters and Matter Big Time?

  • Written by Tee Marek
  • Category: Services
  • Hits: 3042

Once you’ve got a visitor to your website, how do you keep them there? The answer depends on what engages your visitor, but there are a few tried and true methods that have proven to work for online visitors. Implementation of these online engagement strategies can set your web experience aside from that of the competition and as a result grab and hold a visitor’s attention instead of having them leave your site for someone else.

Visual Stimulation is the #1 Engagement Tactic

Online Engagement Srategies and Tactics by CLOSEUP Agency

What has happened in this day and age is that online consumption has increasingly become visual, to the point that visitors often do not read anymore, or very little, and make instantaneous decisions to stay on a website simply by the imagery that come up. What this means is that not only does your photography have to be relevant and resonate with your target visitors, but should be of high quality, yet download quickly. The foregoing will become even more important in the future as search engines are starting to display website snapshots in their search results!

Once a visitor is on your site, the next most important stimulation element is an enticing video. Commonly the visitor wants an informative and potentially an entertaining experience when visiting a website, and there is no better means to do so than with a short video. Given the preponderance of YouTube videos, website visitors do not expect and sometimes do not trust a highly polished video, and instead look for a visual experience that is educational and/or reinforces why they came to the website in the first place.

Being Part of a Pack Mentality is the #2 Engagement Tactic

All consumers want to know that their intended decisions are correct and welcome feedback regarding whether a business is a good place to go to and buy from. In the online world this feedback is provided directly by way of reviews and indirectly through the social proof of seeing like minded (and looking) individuals involved with the business. Reviews can be obtained on a site, such as through testimonials, or brought into a site through embeds and rich snippet schema. Of note is that savvy businesses use rich snippet coding of their reviews on their sites since these rich snippets are then shown in organic search results with higher click-through potential.

In a basic sense social proof can be imported into and shown on your website though inclusion of social network embeds or feeds that are prominently displayed for visitors to see. By seeing others that are implicitly casting a positive vote for a business through the amount of “Likes” or “Followers” in the social proof, visitors can gain a sense of comfort that if they buy from you they are not alone.

Giving a Solution their Problem is the #3 and Most Important Engagement Tactic

Leaving the best for last, and although the most important aspect it usually ranks after the first two which in essence are gate-keeping elements that convince visitors quickly whether or not to stay on a website. This is where you message must both answer the question or find the solution to what the visitor has searched for, and deliver a reason why the visitor should do business with you. Additionally, there should also be a call to action to do something … to call, to fill out a form, to buy … since if the visitor has made it this far they simply have to be told what to do next to operationalize the solution to their problem.

For all the reasons above that you want to engage visitors on your website, speak with CLOSEUP Agency to see how our copy writing, photography and video production capabilities can increase and enhance your website’s engagement!

Social Media Marketing Campaigns Can Reach New Consumers Effectively

  • Written by Tee Marek
  • Category: Services
  • Hits: 3515

Social media has changed the way we communicate with each other, the way we obtain information and the way we share that information. In today’s business world, social media for business marketing can allow businesses to further their reach to more consumers. Social media  has become an important online social network marketing tool. It has changed the way businesses connect with their consumers, provide information on their products and services and chat with their customers.

Read more