How do you keep in touch with a consumer that's visited your website but may not immediately want to buy? Easy, by means of a regular contact program such as available through an Autoresponder. An autoresponder is basically an automated set of emails set up to be sent on a regular schedule such as on the day of a consumer's visit to your website, 3 days after, 7 day after, 2 weeks after and maybe a month later – as a means of continually having your business and brand in front of the consumer on an ongoing basis.

There is no substitute for News as a means of engaging a consumer's interest. Everyone is always on the look out for what's new, what's better and what's changed, and this natural curiousity can be tapped by a business sending prospective consumers their newsletter on a regular basis.