Social Media Proof or "Social Proof' for short is the positive influence created by the presence of a group of individuals that to an outsider reduces the risk of an action – an example being the presence of a Facebook feed with number of Likes and pictures of Friends present on a website that implicitly suggests whether the website and its products and services are popular and less risky than a website without such "Social Proof".

You have no choice nowadays but to listen to what consumers are saying about your business, products and services on the web – it's almost like a broadcast to anyone that wants to listen – where these mentions, reviews and discussions should be identified as early as possible and appropriate action taken before it's too late.

Google's move to incorporate the results of its Google+ social network directly into search results has turned Social Network Marketing on its head – there's now no choice as to whether to engage in Social Network Marketing as it's do or die if your business wants to stay within top search result rankings for Google and as well Bing & Yahoo.